The Challenge: Reaching and engaging with nutrition professionals to share new research and dispel persisting myths across the country and encouraging the sharing of ideas.
Our Approach: Using multiple social media platforms, Communique implemented a strategy designed to nurture and grow Soy Connection’s online reach. We also utilized partnership campaigns – such as with the Soy Nutrition Institute – to generate awareness across a variety of audiences.
The Results: Soy Connection’s social media accounts offer followers up-to-date information, the latest news, and recipes. Seen as an engaging, reliable source, Soy Connection has expanded its reach and ignited conversations on the health merits of soy.