The Bean Institute

The Challenge: An independent contractor started work on the creation of the Bean Institute, but soon found the project was a bigger undertaking than he could handle. When he left the project, the Bean Institute consisted of a partial website and piece of a brand.

Our Approach: When Communique took over the project, we completed the website and style guide for the Bean Institute.

The Results:The Bean Institute is a well-recognized brand among health professionals and bean enthusiasts. The Bean Institute website has nearly 400,000 unique visitors per year, a big number for a small culinary niche. Social media channels and an e-newsletter have been established, and like the website, have grown exponentially year-over-year. The word about beans and health is getting out.