The Challenge: Communicating with dietitians is critical, particularly when the information is focused on a hot-button product like soy, but establishing a trustworthy source of information is a significant challenge.
Our Approach: Communique established the Soy Connection Newsletter, a publication that is inserted regularly in professional journals. We focused on credibility by assembling a top-notch editorial board, working with foremost subject matter experts, and providing cutting-edge nutrition science. The Soy Connection has become a recognizable and reliable source of information about soy and human health.
The Results: The Soy Connection has a circulation of about one million copies per year. An independent study showed that 93% of dietitians who read the newsletter have used information in the newsletter in their practices, and 87% of readers recommend soyfoods to their patients.